A Supreme and Luis Vuitton collaboration............a match made in heaven?
The fashion film by Vouge Italia is always a perfect blend of fashion, art and film. The makers of this type of films help the fashion makers to promote their brands very effectively. The organizers of The Fashion Film Festival Milano and Vogue Italia together support and encourage the talented artists of the Italian fashion industry. Vogue will make the original film which is meant to promote a particular fashion brand. These films are highly innovative and each film is for promoting a particular brand. In the month of September, the popular Italian brands appeared in diverse films that were screened during the 3-day Vogue Fashion Night Out Festival. The fashion film titled “Through My Eyes” is one among the ten films that were selected by a panel of ten directors from the numerous films on Italian fashion brands which were screened during the Milano Fashion Film Festival, 2016. This editorial film promoted the fashion clothes of Alberta Feretti. The story is about a young rich girl who got bored and wanted to get transformed as a fish by undergoing a plastic surgery. This film was directed by the directing duo Melany and Mauro Chiarello Ciardo appears as the model.
The Cover Girl
Each fashion film of the season proved that this film genre has matured. The season witnessed the production of fashion films that are widely diverse. The most humorous films could draw the best results. The “Cover Girl” is an American Vogue film in which the writer –cum-actress Lena Dunhum is posing under instruction from Hamish Bowles, the international editor. Taking inspiration from the many past and present models, Dunham and Bowles succeeded in producing the most awesome cover poses of the magazine. The poses were recognized as highly appealing dance forms. This fashion film was shared on Facebook more than 14700 times. When they were convinced that the film was so appealing, the producers created a video to instruct the viewers how to perform the dance themselves.
Vogue effectively promotes a brand through a fashion film which is basically about world, people and culture. As a result the brand becomes popular among global audience. These films clearly explain the culture of fashion and are always relevant as well as thought-provoking. The films inspired the viewers to think deep how they dress, eat, live and what they listen, watch and read. The films highlight fashions throughout. \
Those who viewed The Covers become eager to buy the Vogue T-Shirts. The limited edition T-Shirts successfully stood the test of time. These T-Shirts can be purchased in the stores of Conde Nast. Nast was a publisher from New York who started his magazine in the year 1909 when he purchased the Vogue Company. When he incorporated Conde Nast in the year 1923, the magazine became a very popular fashion promoter. With the introduction of British Vogue in the year 1916, Conde Nast earned the reputation as the first publishing company that published the foreign edition of an existing magazine. Instead of trying for a large readership base for the magazine, Conde Nast made it a point to cover particular social groups and groups of people who have common interests. The magazine mainly focused on fashion and also focused food, culture, travel, home and various other interests.
At present Nast is publishing more than 120 magazines and the company is active in more than 25 markets. Apart from the Vogue T-Shirts, the magazine promotes various other popular brands also such as Glamour, GQ, Wired, AD, Vanity Fair and Conde Nast Traveler.
The Fashion Film Festival Milano was started and organized by Constanza Cavalli Etro. Numerous fashions from different parts of the world are exhibited in this international fashion film festival. The festival facilitates nurturing of talents and provides the international platform for products of unique quality as well as excellence.
By Suzie ClementsRead More
I love the idea of waking up and being able to put on something over my body that doesn’t require having to lunge into or jump up and down in to make it fit on properly. That’s why sliding into a slip dress is my idea of a ‘stress-free’ morning.
Slip dresses have been around a lot longer that you think they have. They date back to the 1920’s when actually at this time they were only purely wearing them as sexy undergarment. Fast forward into the 1990’s, Kate Moss and her team of super model friends then started to wear the slip dress either with a pair of worn-out Doc Martens or strappy shiny heels.
An amazing thing about slip dresses is that they have never gone out of style, and the way you wear one can change your whole image. You can dress it down to define grunge, dress up to make yourself look glamourous on a night out or even still for the bedroom eyes only! Slip dresses can be worn all year round and can be worn in different materials such as silk, satin or even chiffon. Adding that unexpected piece of jewellery can make the whole difference whether it is a diamond necklace or having eight different rings on different fingers. Best way of wearing a slip dress is to wear one with a plain colour.
As a person who enjoys being in trend and wearing what I feel looks good on me, I am one for the slip dress. If you feel uncomfortable or don’t like the idea of wearing a slip on dress, don’t forget there are other ways of styling it up such as wearing a jumper, cardigan or even wearing a pair of trousers underneath if you like to stand out from the crowd. Make it a casual look by wearing a pair of trainers or look fabulous with a pair of strappy heeled sandals. When buying a slip on dress you want the dress to hug just slightly on the waist but to skim over your hips.
By Layla Sheikh
Ever-romantic for Spring, ruffles filled runways for this season. They were seen in the collections of numerous designers such as Gucci, Jason Wu, JW Anderson, Michael Kors, Miu Miu and Mary Katranzou to name a few.
Mary Katranzou went for a more structured peplum style with rigid ruffles, whereas Zimmerman adopted a more delicate look, with softer colours and a thinner, less structured fabric. Jason Wu used a more neat and clean approach, with clean folds and clean cuts.
Ruffles such as the ones seen in Zimmerman’s collection will always give a flowing, feminine and eloquent feel to an outfit due to the nature of their shape and the way they move with the body, and this is perfect for the season. Regardless of the interpretation, whether the colours and ruffles are soft or hard, big or small, it is clear that it will be a major trend for SS16
As they do every spring, florals have crept their way onto the runways of SS16. Undeniably predictable, but ever so fitting for the season. The print was seen on the runways of Michael Kors, Phillip Lim and Diane von Furstenberg/ British designers Preen and Topshop took a soft approach to incorporating floral prints into their designs, using light colours and meadow flowers, whereas botanical motifs used a more geometric, dark floral print.
Coach used more of a busy ‘grandma’s sofa’ type of floral print in their collection. Florals will never fail to appear on the runways of Spring/Summer collections in some form. Phillip Lim even sent flower seeds with the invitations to his show this year to try and enhance the experience and allow the guests to really embrace the mood of the show.
Every cloud has a silver lining has a silver lining!
This is ones for the magpies amongst us. Shiny, silver and reflective metallic fabrics were seen on the runways of this season. The simple change of colour from plain to silver changes the look of a garment completely. This futuristic trend can be used on minor details as Louis Vuitton displayed in one of their collection’s dresses, or on a whole item of clothing like Lacoste’s silver jumpsuit.
JW Anderson took the trend more literally, with one of their men’s jumpers having broken mirror pieces stuck on to it, which are undeniably useful for hair/makeup checks (ladies, buy it for your significant other
Brush Your Shoulders Off
Bare midriff? No. Bare shoulders. Judging from this seasons runway collections; shoulders are the new ‘thing’. Seen in the collections of Edun, the Row, Proenza Schouler, Hood by Air and Peter Pilotto to name a few, it is quite clear that bare shoulders are a trend in this year’s SS16 runways. Sexy yet modest, this trend is easy to wear and effortlessly chic. Designers have incorporated this trend into numerous different styles, whether it’s a 70s vibe, ball gown or everyday top.